Pubscription is the world's first "streaming service" for nights out, launched in October 2026 by Heineken in partnership with Amazon Ads' Brand Innovation Lab. The collaboration between Heineken and Amazon Fire TV lets you discover pubs like you would browse Netflix – and gives you free Heineken drinks.
Subscribing to Pubscription is free if you are over 18 years old. It lets you browse pubs and generates credits which unlock beer vouchers for you to enjoy. You can use your vouchers anytime, at any pub of your choice. Participating pubs are grouped by genre, so you can find the perfect pub – no matter the vibe of your night out. Every 4 weeks, you receive 4 credits which unlock your beer vouchers. You can redeem 1 voucher per week. Simply show your vouchers on your phone at the pub to redeem them and enjoy your points. All that’s left is to get your friends along and have a great night of real entertainment together!
The service is also available on mobile - ensuring you can use it whenever and wherever is most convenient.
There are 43 participating pubs, all of the venues are in London and part of Heineken's Star Pub's network. 15,000 vouchers are up for grabs. The promotion ends 6th January 2027, or earlier if the voucher limit is reached.
