We are Wise Bartender, one of the UK’s best alcohol-free retailers and Official Retailer of the Dry January Challenge. Launched in 2017 by husband and wife team Tom & Bia, we are proud to stock some of the best alcohol-free and alcohol alternatives you can find. From great beers and ciders, to wines, spirits and soda’s - if you’re looking to cut back on alcohol - look no further. Sober and sober-curious drinkers are one of the fastest growing trends in the food and beverage sector, partnering with Wise Bartender as an affiliate is a way to ensure you can be a part of this movement.