As we come to the end of a very difficult year let’s look forward to 2022 with a positive outlook and a spring in our step. The wine and spirit trade according to GlobalData is expected to increase at a compound annual growth rate of 1.2% by 2026. This is despite factors including disruption in supply chains (what’s new!) and crop damage as a result of global warming.
There is a gradual shift in consumer attitudes regarding the consumption of wines and spirits with regards to health consciousness, sustainability and ethically sourced ingredients.
An increasing number of consumers, according to surveys have this in mind, especially the health bit, when buying wines and spirits.
We have touched on the trend towards low and zero abv previously and many wine drinkers now have an ‘it’s better for you’ attitude when buying wines and spirits. Organic and biodynamic wines are on the increase, there is even organic sparking wine now on the market.
Increasing awareness of the calories in wines and spirits is taking place. A GlobalData survey suggests that 33% of consumers they surveyed were trying to reduce their calorie intake and 38% of consumers their sugar intake.
CBD infused products, all nice and legal, are an emerging trend in our industry. Don’t be surprised to come across CBD infused with zero abv spirits on your travels at some stage.
Following the success of Hard Seltzers (carbonated water, alcohol, and often fruit flavours) Hard Tea and Coffee come under the halo of ‘better for you’ products and are also an emerging trend.
Portion – control cans (see previous blog) are a positive step in responsible drinking.
Have a good 2022!
